Word On The Street…
“Katie blends rapid-fire consumer instinct, brand narrative excellence, and an underlying heart for data and insights. Needless to say, but these things do not typically apply to a single brain. She has the ability to drive a business from the c-suite while also translating this vision into the ranks of service matter experts.”
- Price Glomski
EVP, Digital Strategy, PMG
“I vividly remember my very first meeting with Katie. She was so poised and yet also so passionate—it was a remarkably inspired conversation and became one of many. Katie has continually impressed me with her hyper focus on results, her hunger for smart collaborations, her outside-the-box thinking, and her ability to adeptly understand what's brand-right and what's going to grow a business. It's this balance that makes Katie one-of-a-kind: She's able to take what's true to a brand's DNA and amplify it. Of all the people I've worked with in my career, the results she's been able to drive are amongst the most impressive. She's a unicorn, really.”
- Olivia Villanti
Content & Copy Director
“Katie totally gets it! She is extremely knowledgeable about all things marketing and a great partner. She is results driven and ROI focused. I can’t say enough about her work ethic and reliability.”
- Lauren Kimelstein
SVP, Planning & Allocation, Rag & Bone
“Katie and I worked together for several years in the high-growth phase of the Madewell brand at J.Crew Group, and I continue to reach out to her for industry insight and her unique perspective on potential ideas. While at Madewell, she proved to be a strategic leader who conceptualized and shepherded complex and multi-functional initiatives. She possesses that rare combination of strategy, creative perspective and analytical ability – especially critical for retail.”
- Derek Yarbrough
SVP Digital & Strategy, Madewell
“Katie is able to marry brand management with digital marketing in a way that's rare in today's landscape. Too often, the two can be at odds with one another, but Katie is able to fluently speak both languages and combine both perspectives in a way that is actionable and productive. Her infectious enthusiasm motivates the people around her to find creative solutions to tackle any brand or performance marketing challenge.”
- joe Yakuel
Founder & CEO, Agency Within
“I had the pleasure of working with Katie during her time at HATCH leading all brand marketing and her abilities never ceased to amaze me. Katie has great insight and instincts when it comes to brand building from a storytelling and positioning perspective but also performance. Katie is also a pleasure to work with. As an external partner, it is essential to have internal partners who are your advocate and who set you up for success to drive the best results you can and Katie was always just that.”
- Melissa Duren Conner
Partner, Jennifer Bett Communications
“As an in-house attorney charged with ensuring compliance across operations, Katie was an ideal business partner to work with and support. Whether in negotiating a contract and juggling multiple pieces of a deal all moving at the same time, or working on new marketing initiatives and strategies to ensure everything was buttoned up from a legal perspective, Katie was inclusive, collaborative, and fully supportive of doing things the right way. She was crucial in driving strong partnerships and connections across our internal teams to ensure successful business outcomes, and was always a joy to work with in the process.”
- Brad Harris
Counsel, Venturing and Emerging Brands, The Coca-Cola Company
“Katie was instrumental in the early stages of Madewell partnering with Cotton Incorporated’s Blue Jeans Go Green denim recycling program. She managed at all times to be both a creative out-of-the-box thinker and a results-oriented marketer. Under her direction and leadership, and as a result of her advocacy and belief in the program, the Madewell X Blue Jeans Go Green partnership grew annually and denim recycling became firmly positioned at the core of the Madewell brand. As a partner, Katie was a joy to work with: organized, thoughtful, and solution-focused. ”
- Andrea Samber
Director, Consumer Marketing - Strategic Alliances, Cotton Incorporated
“I had the pleasure of working with Katie on a number of projects while we were at the same company (in Wines and Spirits). Katie very quickly developed strong acumen in an industry that was new to her, while also successfully managing through ambiguity. Her hard work and dedication made Katie an integral team member who we not only enjoyed working with, but also, someone we were able to rely on for quick and well thought out solutions.”
- Christina Lynch
Director, Trade Marketing & National Programming, Moet Hennessy USA
“Katie is a dynamic thought-leader with a keen balance of brand creative and bottom line return. She effectively managed our loyalty program from incubation through to launch, working alongside creative, digital and brand marketing, and finance. The result was a program launch that met financial objectives while maintaining the customer experience as our number one priority!”
- Valerie Vanogtrop
COO/EVP, Madewell
“Katie is an incredibly thoughtful and knowledgeable marketer. Her insights, perseverance and drive have been instrumental for HATCH as we've scaled our core business and launched new categories. Katie is excellent at creating marketing frameworks and collaborating on digital content strategies to address all angles of our customer funnel. We are immensely grateful for the value that Katie has brought to the HATCH team.”
- Ariane Goldman
Founder & CEO, HATCH Collection