Introducing Griff Consulting 

Griff Consulting is a Brooklyn based marketing consultancy that helps brands break through the noise by telling their story to the right customers. We develop and implement high ROI cross-channel marketing programs for growth focused retail and e-commerce brands.

FOUNDER

Katie Griff

Prior to launching Griff Consulting, Katie was the Head of Marketing at HATCH Collection, a luxury direct-to-consumer maternity brand based in New York. At HATCH she was responsible for the strategic management of the marketing organization across owned, earned, and paid channels. Before HATCH, Katie was the Director of Brand & Strategic Marketing at Madewell where she led omni media strategy including content development, advertising, social media, and digital marketing. In addition, Katie oversaw acquisition, customer insights, partnerships, and retention marketing, including the brand’s loyalty program. Katie has held various marketing, merchandising, strategy, and brand management positions at Gilt, Moda Operandi, Louis Vuitton Moet Hennessy, and Calypso St. Barth. Katie has an MBA from Columbia Business School and a BA from Duke University. Prior to business school Katie worked on the investment team in the Hedge Fund Group (BAAM) at Blackstone, one of the world’s leading investment firms.

Katie lives in Brooklyn, NY with her husband Conor, their daughter Grace, and son Luke.